Manhasset, Long Island (PRWEB) February 09, 2012
This thirty day period, Americana Manhasset debuts its colourful and kitschy 60-webpage Spring E-book, ?I Really like Americana.? Spring in position-to-put on, components and jewelry from the most luxurious brands in the planet are captured in a substantial-fashion photograph guide starring top rated runway and editorial versions, Karlie Kloss and Simon Nessman. The guide will be direct-mailed to 110,000 focused households, and the pictures will be highlighted in nationwide advertisements in The New York Occasions Design Part and T Magazine, in regional publications this kind of as Hamptons Magazine, and prominently on Americana?s web site, americanamanhasset.com.
In conjunction with the nonetheless photos, Americana Manhasset will launch a thirty-2nd small movie, also entitled ?I Enjoy Americana.? The black-and-white piece is a trendy spoof on the opening credits to basic mid-century tv demonstrates like “Leave it to Beaver.” It features Kloss and Nessman (who also lend their names to the piece), as the quintessential 1950?s domestic few, comprehensive with youngsters, a dog and a tray of lemonade. Along with showing entrance and center on Americana?s web site, this 30-2nd place will appear on New York Metropolis taxi televisions for five times for the duration of New York Style Week.
Americana?s Spring campaign also contains a 3-minute driving-the-scenes video clip, ?The Creating of ?I Adore Americana,? which provides viewers a exciting, rapidly-paced, insider?s glimpse into the picture and video clip shoot that took spot on location in Los Angeles and Malibu. The audio and modifying of this piece epitomize the 1950?s vibe founded all through the total campaign.
Photographed, produced and styled by Laspata/DeCaro, the campaign has a decidedly campy (but often advanced) sensibility, with Americana?s heroine stylishly basting a turkey, dusting in Dior and sharing a milkshake at the drive-in with her male. A museum-high quality 1959 Ford Galaxy Skyliner is the household automobile, their perfectly groomed collie barks on cue, and a milkman immediate from central casting delivers to their doorway.
“The prevalence of 1950?s inspired seems on the runways offered us with the inventive juice for Americana Manhasset’s Spring campaign,? mentioned Charles DeCaro. ?We didn?t want to be subtle this period, but made the decision as an alternative to operate with the concept in a massive, fun way, with a ton of kitschy props and a wink and a smile. As constantly, though we place forth a strong editorial voice, it is paramount that the vogue and respective designers’ messages stay the target.” From Chanel and Louis Vuitton to Tory Burch and Vince, every brand enjoys a exclusive image that also operates as component of the entire.
Americana Manhasset is a initial collection of in excess of 60 good stores, like Herm